Framing for Impact: Evidence-based Strategies for Effective Communications
Communicating Effectively about Substance Use Prevention and Treatment and Related Issues


July 13, 20, 27, and August 3 - From 9:00-10:30am


Please join us for a four-part online workshop series this summer on communicating effectively about substance use prevention and treatment and related issues.

Sponsored by WVDHHR Bureau for Behavioral Health, Framing for Impact: Evidence-based Strategies for Effective Communications will be facilitated by trainers from the FrameWorks Institute, a nonprofit communications think tank that conducts research on how to communicate with the public and policymakers about social issues.

This series is ideal for West Virginia prevention and advocacy professionals with an interest in developing substance use messaging that can reach more people and build greater support for effective prevention work in West Virginia.

We will explore (and practice!) strategies that can help you to:

  • explain primary prevention and social determinants of health
  • have better conversations about equity
  • tell data-based stories that are memorable and effective
  • avoid communications traps, and
  • frame your message across different channels and audiences.

All sessions will be held on Tuesdays, 9:00-10:30 AM

July 13 - Session 1: Communicating Effectively About Primary Prevention
Suggested audience: This training is geared towards anyone working in prevention or communicating about prevention whether in media, online, or interpersonal.
Click to view session recording

July 20 - Session 2: Framing Equity and Social Determinants of Health
Suggested audience: This training is geared towards people who regularly communicate about prevention efforts - ex. presentations, social media, influencers, advocates, etc.
Click to view session recording

July 27 - Session 3: Using Local Data to Promote Effective Prevention Efforts
Suggested audience: This training is geared towards people who collect, interpret, and/or communicate data about public health.
Click to view session recording

August 3 - Session 4: Best Practices for Applying and Disseminated Framing Strategies
Suggested audience: This training is geared towards people who attended sessions 2, and 3 and are looking to build sustainable framing practices and incorporate evidence-based strategies for talking about prevention in their communications.
Click to view session recording

CEUs are pending.

Clara Gibbons

Clara Gibbons

Clara Gibbons serves as a Senior Strategist in the Research Interpretation and Application unit at the FrameWorks Institute. She was previously an intern at the Charles Hamilton Houston Institute for Race and Justice, where she conducted research on restorative justice programs for youth, as well as indigent defense delivery systems. She has also worked as a teaching assistant in the Chicago Public Schools. Clara graduated from the University of Chicago with a BA in East Asian languages and civilizations.

Take some time to review the FrameWorks recorded sessions below:

FrameWorks All-Purpose Framing for Communicating Effectively

FrameWorks Reframing Prevention: Evidence-Based Communications

Frameworks logo

Hosted by the WVDHHR Bureau for Behavioral Health and the Frameworks Institute


Click here to register!

These workshops are interactive and discussion-based, with opportunities to practice using the recommendations and give and get feedback in small groups. Come prepared to share, brainstorm, and try out new skills!

New to Zoom?

Before the meeting, join a test meeting by clicking here. If you have never used Zoom, you will be prompted to download and install the app. Join the test meeting to familiarize yourself with Zoom and test your audio/video controls.

These meetings will open 10 minutes prior to start time in case you need to log in early and test Zoom settings. If you have questions about logging in or using Zoom, please contact Jenny Lancaster (304) 654-0875 or

To learn more about Zoom, click here to watch tutorials.


For more information contact:
Jenny Lancaster

(304) 654-0875


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